Have you seen this? Simply Irresistible ~ The Science Behind Addictive Food

This video was brought to my attention by my university. As a recovering sugar addict myself, I felt it was important to share this with all of you.

This video discusses the lengths food manufacturers go to, when developing products. The chemistry, physics, biology, math, etc to discover just the right amount of SALT, SUGAR AND FAT to reach the “bliss point”, or the point that makes you continue to eat, and eat, and eat, and eat…even when you’re body tells you ENOUGH!

This video is based on the book  SALT SUGAR, FAT by Michael Moss. In this book, Mr. Moss gives you the inside scoop into just what happens in the board rooms and the labs of food manufacturing companies.

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