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Have you seen this? Simply Irresistible ~ The Science Behind Addictive Food

This video was brought to my attention by my university. As a recovering sugar addict myself, I felt it was important to share this with all of you.

This video discusses the lengths food manufacturers go to, when developing products. The chemistry, physics, biology, math, etc to discover just the right amount of SALT, SUGAR AND FAT to reach the “bliss point”, or the point that makes you continue to eat, and eat, and eat, and eat…even when you’re body tells you ENOUGH!

This video is based on the book  SALT SUGAR, FAT by Michael Moss. In this book, Mr. Moss gives you the inside scoop into just what happens in the board rooms and the labs of food manufacturing companies.

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About Tamara Hoerner (1145 Articles)
Welcome to The Purple Almond! My name is Tamara Hoerner. I am a student at Hawthorn University working toward a Master of Science in Health and Nutrition Education. For me, the name Purple Almond symbolizes “Good, nutritious, whole food bringing light and life to the body, awakening the inherent healing mechanisms within.” I'm all about getting back to the basics, good old fashioned traditional organic, whole food, the kind your great-grandmother used to eat. You'll find no processed foods here. Just good food to heal your whole body. I also believe a healthy body isn't just about food. Stress plays a large part in the physical health of our body. I, therefore, believe in using anything that relieves stress and heals the body, including: mediation, yoga, music, laughter, inspiration and helping others. You'll find all these included in my blog as well.

10 Comments on Have you seen this? Simply Irresistible ~ The Science Behind Addictive Food

  1. I believe they did the same thing in the tobacco industry! ☹️☹️

    Liked by 1 person

  2. I have a sugar addiction!! Literally the most addictive thing ever!! xx

    http://www.juderivers.com

    Liked by 1 person

  3. great info! check out the documentary “sugar coated” on netfilx if you haven’t already.

    Liked by 1 person

  4. how interesting-

    Liked by 1 person

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